Milk

Soon after the "Milk Life" milk campaign was released, I was challenged to create a different slogan that dug deeper then a play on words. Milk is often viewed as a garnish for cereal but really it can be paired well for all meals and then some. I came up with "Worth Asking For" in order to get people thinking about getting milk in more places than a bowl, such as away from home where you place an order for your drink.